Event attribution for lean B2B teams
Know what every event is actually worth.
EventROI matches your attendee list to your CRM and shows the pipeline and revenue each event creates — automatically, and in real time.
We’ll only email you about early access. No spam, no lists sold, unsubscribe anytime. See our Privacy Policy.
Pipeline sourced by this event
$0
Priya Nair
Fernway Labs
Diego Torres
Northloop
Sam Whitfield
Beacon & Co
Amara Okafor
Tessel Group
Jonas Kessler
Vantel
Designed to fit the stack you already run
How it works
From attendee list to pipeline number, automatically.
Bring in your attendees, matched to your CRM.
Upload a CSV or connect Eventbrite and Luma. EventROI matches attendees against your existing HubSpot contacts and creates new ones for you, with no manual lookup.
- ✓CSV import today, Eventbrite and Luma sync next
- ✓Fuzzy matching catches typos and duplicates
- ✓New contacts created automatically in HubSpot
Attendee import
Example eventPriya Nair
Fernway Labs
Diego Torres
Northloop
Sam Whitfield
Beacon & Co
Deal timeline
Example eventFernway Labs — $22,000
Closed wonSourced by: SaaStr Annual 2026 · closed 96 days after the event
Watch deals trace back to the event, for months.
B2B sales cycles run long. EventROI keeps watching matched contacts and updates the event’s pipeline and ROI automatically as deals move and close.
- ✓Attribution window stays open for months
- ✓Cost-per-event and ROI% calculated automatically
- ✓One fixed model, nothing to configure
The math most teams never do
One conference booth, fully accounted for.
Cost to attend
$0
Booth, travel, and swag
Pipeline sourced
$0
Deals traced back to the event
Return
0%
Pipeline ÷ cost, calculated for you
Illustrative example. Your real numbers come straight from your CRM.
Built for every go-to-market role
The same event data, useful to everyone who touches it.
Show which events actually built pipeline.
Stop reporting scans and swag-bag counts. See the dollar figure finance actually cares about, per event.
- ✓Cost-per-event vs. pipeline generated
- ✓Compare events side by side
- ✓Justify next year's budget with numbers
Not spreadsheets. Not a guess. Not enterprise pricing.
The attribution platforms that already do this well are priced for teams running dozens of channels. EventROI is built for a lean team running a handful of events a year. Nothing scaled down, built for exactly this from the start.
We’re building this in the open.
EventROI is early. We’re validating it with real marketing and RevOps teams before writing a line of production code. Sign up and you’re not joining a polished product’s waitlist; you’re getting a direct line to shape what gets built. We’ll reach out personally, not with a drip campaign.
Want to help shape it?
Join the waitlist and we’ll reach out when early access opens.
We’ll only email you about early access. No spam, no lists sold, unsubscribe anytime. See our Privacy Policy.